Methods and Installing with Javascript SDK

The Javascript SDK is an easy way to install Drift, while also identifying users and tracking events if you’re installing it in your app.

Not yet using Drift?

Sign up here!


If you’re still creating your account, copy and paste the code snippet inside your webpage’s, or web app’s, <head> block. If you already have account, get the Drift code at the bottom left of this page.

To make life easy for you, this JS snippet will never change… after installing this you’ll never have to touch it again no matter how many new features we release.

If you want Drift for site visitors

If you only want Drift to display on your website for site visitors, all you have to do is copy and paste the Drift code (from the links above) on your site or integrate using another method like Segment or HubSpot.

You can stop here! You’re all set. Unless you….

Want Drift in your app/product? Follow the steps.

After copy and pasting the Drift code in, you’ll need to update the identify and track methods in order to pass user information to Drift.

Everything below gets a bit technical, so grab an engineer or dive in if you’re technical.

You may be a pro at this API stuff, so here’s a short example of how you might use our identify and track calls (both explained below in more detail) in case this is all you need to know and can take it from here.

Identifying User Example

Here's a simple example on how you can use our SDK.

<!-- html webpage -->

<div onClick="drift.track('Clicked Div', { name: 'awesomeDiv' })">



This method is used to identify users based on their unique user id in your company's user table.

All attributes object must be a flat object.


Nested objects or arrays will not work, such as the following:


You can also use the identify call to update info about the user via the attributes parameter.



The unique user ID in your company’s user table for the user.


A dictionary of attributes you know about this user, such as their email, name, company.
Note: the attributes object must be a flat object. Nested objects or arrays will not work.


This method is what you call to send an event to Drift. It takes an event name and a list of attributes.
Note: As explained in the identify call, the attributes object must be a flat object; nested objects or arrays won’t work



This is the name of the type of event. You should try to reuse the same events with different properties to describe similar actions such as Share or Link Clicked

object, optional

A dictionary of attributes about this type of event, such as shareType or linkUrl.
Note: the attributes object must be a flat object. Nested objects or arrays will not work

drift.track('Page Loaded'); 
drift.track('Shared Content',{contentId:1,contentName:'Proposal',contentType:'document',method:'Email'});


This method should be called whenever a user moves on to a new page. It takes the name of the page. The URL of the page will be tracked automatically.[name]);

string, optional

This is the human-readable name of the page;"HomePage");


This method is what you call to enable or disable debug mode for the Drift SDK. Debug mode means that more logging will be output to console and that all events sent won’t contaminate non-debug data.debug takes an optional boolean that enables or disables debug mode which if omitted will also enable debug mode.


boolean, optional

An optional boolean that enables or disables debug mode. If omitted then calling this method will enable debug mode.


Methods and Installing with Javascript SDK